“I think it’s important to categorize and characterize blog coverage on this topic so that other communicators can understand how blogging is being used in the industry,” said Miller. ![]() Miller, a researcher and professor in the Department of Agricultural Education, Communications and Technology at the Arkansas Agricultural Experiment Station, set out to explain a blog post on livestock farm production. Understanding how food and agriculture blogs are used can help industry communicators improve how they talk to consumers, says Jefferson Miller, professor of agricultural communications. ![]() Professor Jefferson Miller wants to help agriculture communicators improve their blogging skills. Fred Miller/U of A System Division of Agriculture
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